Struggling to find web design clients? Tired of cold emails and ignored DMs?
There’s a faster, more effective way to stand out: build the site first, sell it later.
Yes, it’s a bold move — but it works. Especially if you’re starting out or want to build momentum without begging for attention.
🛠️ Step 1: Pick a Local Business That Needs Help
Start by finding a local business — a landscaper, cleaner, plumber, or restaurant — with a clunky or outdated website. Look for:
- Slow load times
- Unclear calls to action
- Old-school design
- Not mobile-friendly
These are red flags (and opportunities).
🎨 Step 2: Quietly Redesign Their Website
Build a clean, modern version of their site — without asking them first. But don’t just drop in a template.
Do it right:
- Pull real photos from their social media
- Write better, more customer-focused copy
- Make it mobile-responsive
- Highlight calls to action like “Call Now” or “Get a Free Quote”
- Include testimonials or reviews (if public)
Design it like you already got paid.
📞 Step 3: Reach Out — No Hard Sell
Once the site is ready, send a short, casual message or give them a quick call:
“Hey, I redesigned your site just for fun. Want to take a look?”
That’s it. No pressure. You’re not asking for permission — you’re proving your value upfront.
This gets attention because it shows initiative, skill, and confidence — three things every business owner respects.
🔁 Step 4: Reuse It if They Say No
If the business isn’t interested? No problem.
- Tweak the branding
- Change the colors
- Swap out images and contact info
Then offer it to another business in the same niche.
One project can become 2, 3, or more opportunities. Plus, you now have a great portfolio piece to show future prospects.
💡 Why This Works
Most small businesses:
- Don’t know where to start
- Don’t have time to think about a redesign
- Are tired of pitches with no proof
You’re skipping all that by handing them something real.
This method:
- Shows what you can do
- Makes it easy for them to say yes
- Builds trust instantly
It’s faster than waiting for leads and better than generic outreach.
✅ Final Thoughts
If you want web design clients fast, don’t wait for permission — show them what they’re missing.
“Build it first, sell it later” might feel risky, but it’s one of the most direct ways to prove your skills and start getting paid.
All it takes is one project to open the door.
